The website and Country Australia

I am sure most of you are thinking that web designers are the new insurance salesmen. Their constant phone calls about this new must have service for your business never seems to let up. So after awhile you get tired of saying “no” and you decide you need a website.

Does this sound familiar yet?

You have heard that your neighbor's ten year old is good at computers and could probably knock you one up, and it will cost you ten bucks and a milkshake to get it done. Seems like a bargain. It's built on a computer it's on the Internet what is the difference.

The difference between your neighbor's ten year old and a professional web designer is staggeringly huge.

Think about it in a non technical example. Would you let someone with absolutely no experience handle your investments or taxes. I think not. Well the same goes with your online marketing efforts.

That ten dollars and the milkshake will end up costing you more in loss of income then the cost of getting a website properly designed and developed by someone like me who knows what they are talking about. No offense to your neighbor.

The fact is that getting a properly designed website is not that expensive, and these days, there are special options that reduce or even abolish the upfront costs in most cases.

So now your thinking that all sounds great but what can a website do for me?

Alright say you own a bed and breakfast. Most couples, families, and basically anyone who is going to stay in your region is going to look on the Internet for accommodation. That is a known fact. Now if first impressions are the most important wouldn't you think that your website should portray how good your B&B is. You might know it but everyone else doesn't.

The idea would be, to show as many good quality photos of views, rooms and anything else that is a B&B's draw card. Just think with this one marketing tool you have suddenly opened up your B&B to every traveler all around the world.

Without having to have expensive brochures and advertisements distributed throughout the travel agencies and travel magazines.

Now everyone with a B&B is thinking, yeah that makes sense, but what about those that don't have a B&B. We are talking about the Restaurants, Art Galleries, and other actives.

Well you benefit from a website just as much. Funnily enough those same people that look for accommodation also look for the regions actives. If they can't find sufficient information on what your region has to offer, they really aren't going to visit are they.

So your properly designed website, is now starting to help everyone in the region, not just yourself.

Before you know it with the help of a great application that provide content management services, you are able to add your own pictures and pages to your website. You can start a page on your B&B's website offering links to other activities in the region. Your visitor is now getting a picture painted of what to expect when they visit. They have seen some of the shops and restaurants, and already know what they want to see and where they want to go.

I suppose it is because I am a web developer people are constantly talking to me about websites. What they have liked and disliked, why doesn't it function like this or why can't I get information on this.

It would be safe to say that most people often ask me why home tourism doesn't really utilise the web. They all say it would be so easy if they could just book their whole holiday during their lunch break or at night from their home computer.

My answer to their question is simple, but it has taken me a long time to work it out. Know one has taken the time to explain to country Australia how a website can help them.

So in my following articles I will be delving deeper into how a website can help you.

Tags: Content Management System, CMS, PHP, MySQL, Able Net Design, Web Design, Web-Design, CSS, XHTML, Webdesign, CSS, Press Release, PR, Sphere, seo, online marketing, search engine optimisation, search engine optimization, WebTrends, author, tour, web2.0, web 2.0, Ruby On Rails, ruby-on-rails

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