Can Someone Please Define Internet Marketing

Back in 1994 after you created a website for your business, marketing was fairly simple. Generally you would make changes to your HTML code for search engine optimization and for the most part promoted your website through offline methods. These may have included business cards, letterhead, print advertising and other such methods. Whether or not your site was listed on the only search engine, Yahoo, at the time was purely based on how well you optimized our web pages. If you did a good job then multiple pages of your site would be listed consecutively for a search.

Twelve years later in 2006 the entire perspective of marketing your site on the web has become a science requiring a degree. Although, we are all eager to market our website on the web we are somewhat unclear how to accomplish this task through a maze of policies set by the Big 3 search engines - Google, MSN and Yahoo. Most businesses would first seek out professional advice. In the process of seeking professional Internet Marketing advice, your story may look something like this.

"By now I had heard about pay-per-click, something called Ad Sense, link exchanges, banner advertising and it all sounds quite confusing. After all as a business owner, my forte is to run my company, not try and figure out how to market a website on the Internet. As I seek out professional advice I get quite a variety of different stories. One person calls themselves Internet marketer and the only thing they provide is Pay-Per-Click advertising campaigns. The next person I speak to also consider their business to be in Internet Marketing, yet the only service provided is Search Engine Optimization. Even that term was somewhat vaguely defined to me. I continue to hear about Search Engine Optimization (SEO), but it seems to vary from changes to our website to advertising on the web. I am most definitely puzzled at this point. Can anyone describe what Internet Marketing is actually about?"

Advertising and Marketing has always been handled by professional firms that have college educated individuals and understand the difference between Advertising and Marketing. In case you are wondering, here are the definitions of Advertising and Marketing.

- Marketing is the process or technique of promotion, selling and distributing a product or service.

- Advertising is to make your product or service publicly known; an announcement to call public attention by emphasizing qualities to arouse a desire to purchase.

One of the primary issues of advertising and marketing on the Internet is that you may not necessarily reach someone educated in the field of advertising and marketing. Instead it is someone that has educated themselves about a particular area of Internet Marketing. For instance they may have specialized in Affiliate Marketing or Pay-Per-Click campaigns while another individual may know more about making changes to your website for search engine optimization. Currently these types of services are fragmented and they do require someone with the appropriate skills to manage an entire Internet marketing campaign.

If we take a look at all the different areas of Internet marketing you will find the following in your list:

Research, Analysis, Planning and Strategy
We need to research key phrases and look at the data to determine our title and description.

Search Engine Optimization (SEO)
I believe it is safe to say that SEO is not advertising on the web. SEO is strictly modifications to your HTML code and website. Making sure your website is HTML validated, density checks, the keywords, phrases, content, alt descriptions, anchor titles and so on are in place for the entire website.

Internet Marketing
This is the actual process of promotion as the definition of marketing was described earlier. Some would call this Natural Propagation Marketing, others will call it Organic marketing. With this form of marketing you can rest assured the shelf life of the efforts put forth can be measured in years.

Internet Advertising
Although, the shelf life of Internet advertising can be measured in seconds and can hemorrhage a business financially, there are three areas of Internet advertising. The first would be to utilize an Internet Advertising Network (IAN) to submit a variety of banners through out a variety of websites in order to narrow your advertising to an area with the most response. Another area is Pay-Per-Click (PPC) campaigns such as Google Ad Sense or Yahoo Search Marketing. Lastly, you may consider direct advertising on websites that you have found to be of value to your business with high page ranking.

Management & Reporting
It is necessary to monitor all the various activities you are pursuing on the web. Internet marketing gives us the ability to measure almost all aspects of our advertising and marketing campaigns with the push of a button. You will want to keep an eye on your website statistics, check your Google page rank, your Alexa traffic ranking, and your link popularity overall to name a few.

If we consider all the various parts that are required for proper business Internet marketing, you will find the industry moving towards consolidation in the future. Equally, we will find that advertising and marketing on the web will eventually fall back to educated professionals who not only understand advertising and marketing, but will now include their education in Internet marketing as well.

About the Author: Melih Oztalay is the CEO of SmartFinds Internet Marketing. Internet marketing is not only about knowledge and experience, but also about imagination. Visit SmartFinds Internet Marketing.

Tags: Internet Marketing, internet-marketing, Marketing, Pay Per Click, pay-per-click, PPC, Able Net Design, SEO, Search Engine Optimization

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If You Want To REALLY Promote Your Site, Here's How...

Site promotion gimmicks and traffïc techniques come and go, but the ones that really work are those that stand the test of time. This article highlights what I consider to be the most effective methods to promote your web site of all time.

1. Get Your Site High In The Search Engines

Getting your site linked high in the search engines for your keywords and keyphrases.

One of the best ways to do this is to ensure your site has a good number of incoming links from quality sites - I discuss how to achieve this with relative ease below.

Also make sure that your site reflects the keywords/keyphrases that you are looking for - they should be in your title tag, your headline tags, and in your initial paragraphs. Don't however over do it, or it will look like "keyword stuffing" and you will do more damage than good - just make sure they are there in a natural fashion.

Don't aim for the most popular keywords, you will have a much harder time achieving success. Do some analysis using a tool such as WordTracker.com, and aim for keywords and keyphrases for which you have a fighting chance.

2. Create A Buzz

If your site offers something new and exciting, it creates a wow factor, and news about your site will spread far and wide with very little further effort on your part.

I stumbled on how effective this was myself almost by accident, when I created one of the very first popup generators online and added it to my first very amateurish web site. It was frëe for people to use, I did no promotion of it whatsoever, but people came from far and wide to use it, it was mentioned in many high profile ezines with large readerships, and it proved so successful that with some further development it turned into a piece of software that I still sell today on one of my sites.

3. Don't Waste Your Visitors

Every visitor that comes to your site is hard-earned - so don't 'waste' them. You want them to come back, to return time and time again. This will ensure your traffïc climbs over time, rather than remains static.

First, ensure your site doesn't scare them away. Make it easy to use, visually appealing, and treat critical emails that you may receive from visitors from time to time like gold - while not all criticisms are valid representations of how the majority of visitors see your site, some of these emails can help you turn your business around if you listen in a positive manner instead of react negatively and defensively.

Secondly, try to subscribe as many visitors as possible to a list, so that you can correspond with them time and time again. Sending them news about your site for example will keep them coming back.

4. Pay-Per-Click Engines

Bidding for keywords on PPCs like Google Adwords won't usually bring you large amounts of traffïc, but if you do it carefully, the traffïc it does bring you should be highly targeted and therefore very valuable.

The trick is to know your stats. Know exactly what your salës conversion rates are per keyword, and how much investmënt on each keyword is viable for you.

For example, let's say your site sells artist pencils:

- If you are bidding $0.30 for the keyword 'pencil', each sale of a box of pencils brings you $10 profït, but if only 1 in 100 clicks for the keyword 'pencil' brings you a sale, you are spending $30 for each sale of $10, which is losing you a large amount of money.

- However, if you are bidding $0.10 for the keyphrase 'artist pencils', and 1 in 25 buys from your site, you are spending $2.50 on each sale that brings you a profït of $10, which is a profitable investmënt - i.e. it brings you a net profït of $7.50 per sale.

Contact us now for more information about how we can setup and manage your pay per click advertising campaign. - Able Net Design

5. Strategic Linking

This can be one of the most important methods to generate traffïc over the long-term. Not only can you receive traffïc direct from the links, the more links there are, the higher your position will tend to be in the search engines.

In my opinion, I've nevër found reciprocal linking strategies particularly effective, i.e. you can spend a great deal of time building up single links to your site, and as they are reciprocal, they are not as effective as the non-reciprocal links that the search engines prefer. The fact is that search engines know about reciprocal linking strategies, and reciprocal links only tell the search engines that you have a reciprocal linking strategy, not that your site is an effective resource that other sites are willingly linking to in a more natural fashion.

The following two methods are in my opinion the most effective ways to build up links, and concentrating on these can repay dividends over the long-term:

a. Article Submissions

The idea here is that you write an article that other webmasters and publishers can freely reprint on their web sites. Other sites and publishers desperately need content - you simply provide it. The pay-off for you is that to reprint it, they have to include your resource box that contains a link to your web site, and in the majority of cases, the link will be of the valuable non-reciprocal kind.

By writing your article and then distributing it as widely as possible, you can end up with hundreds of incoming links to your site from other quality web sites. This can be the most effective site promotion strategy there is.

(For more detailed information on how to do this, you can subscribe to a frëe course at http://www.takanomi.com/publish-articles.php.

b. Your Own Affïliate Program

With an affïliate program, people link to your site and receive a commission on any salës that result from their referrals.

This provides a strong encouragement for others to provide links to your site - the trick is to ensure the affïliate link actually links direct to your domain and not through a third-party site, otherwise they will get the benefit from the link rather than you.


About The Author
Steve Shaw provides systems and software for effective e-marketing. His article distribution system can lead to hundreds of valuable incoming non-reciprocal links to your web site. Find out more at: SubmitYourArticle.com.

Tags: Promotion, Marketing, Online Marketing, Internet Marketing, internet-marketing, Able Net Design

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Top 10 Tools to TurboCharge Your Marketing

Most business owners hate the entire marketing process. I find marketing to be an energizing exercise to showcase my creativity, however, and enjoy it -- when I do it. However, I fall into the same trap as millïons of other small business owners -- I'm so busy with clients (my profit-generating days) that I often push aside my marketing (my business development days).

So, to aid me in my marketing efforts, I try and "get the most bang for the buck" out of what I actually end up doing -- and try to do that with a minimal amount of effort. These are 10 tools that I use in my marketing efforts that help me turbocharge my marketing:

1. Assessment Generator: Like to create an interactive survey or assessment that will help your visitor learn something about his/her life or business? With Assessment Generator, you can create online assessments that you can post to your website to increase your traffïc and attract more clients.

2. AudioAcrobat: AudioAcrobat makes audio streaming fast and simple, whether you want to add an audio greeting or audio testïmonials to your website or send out an audio postcard or record a teleclass.

3. Ezine Director: Ezine Director is a great service for creating, mailing and reporting back on the success of yournewsletter. I love to be able to see how many readers opened my newsletter, who opened the newsletter, and what links they clicked on from the newsletters. EzineDirector offers the service frëe of charge if you send out less than 249 emails per month.

4. FreeAudioConferencing.com: Ever need to meet with colleagues, associates or even family members at a distance but don't want to do it face-to-face? A teleconference bridge line can bring up to 100 people together at one place over a teleconference phöne line. You can also conduct classes and training this way. And best of all, it's frëe!

5. Google News Alerts: Need a quick way to find out who's talking about you online? Want to know on what sites your content might end up? Need to discover what your competitors are up to? Google Alerts let you type in an unlïmited number of search terms, like your name, your company name, your industry, the name of your competitors, etc. Google will then deliver an email alert for any mention of your search term online. This is a wonderful way to track your own PR as well as industry trends.

6. Kickstart Cart: Kickstart Cart is easy to use and setup, and offers the ability to create affïliate programs, follow up with prospective and current customers with autoresponders, create coupons for limited-time offers, as well as enable buyers to immediately download electronic purchases (ebooks, audio files). There is a frëe 30-day trial, but don't sign up until you have the time to test drive it--30 days goes by fast!

7. Press Release Distribution Services: A well-written press release about a new development in your company can earn you great amounts of frëe publicity, at little or nö cost! I use the services that distribute the releases at nö cost, and several of them offer a low-cost upgrade ($10-$30) to expand the reach of your release. To see the listing of the frëe services that I use, visit: http://www.onlinebizcoachingcompany.com/resources.htm.

8. Submit Your Article: If you've ever tried to manually submit your articles to article directories, you'll find it to be a time-consuming task. SubmitYourArticle.com automates this process by allowing you to submit up to four articles each month and then distributes the articles to hundreds of web sites, article directories and ezine publishers. I've just started using this service, and I'm already seeing results!

5. Google News Alerts: Need a quick way to find out who's talking about you online? Want to know on what sites your content might end up? Need to discover what your competitors are up to? Google Alerts let you type in an unlïmited number of search terms, like your name, your company name, your industry, the name of your competitors, etc. Google will then deliver an email alert for any mention of your search term online. This is a wonderful way to track your own PR as well as industry trends.

6. Kickstart Cart: Kickstart Cart is easy to use and setup, and offers the ability to create affïliate programs, follow up with prospective and current customers with autoresponders, create coupons for limited-time offers, as well as enable buyers to immediately download electronic purchases (ebooks, audio files). There is a frëe 30-day trial, but don't sign up until you have the time to test drive it--30 days goes by fast!

7. Press Release Distribution Services: A well-written press release about a new development in your company can earn you great amounts of frëe publicity, at little or nö cost! I use the services that distribute the releases at nö cost, and several of them offer a low-cost upgrade ($10-$30) to expand the reach of your release. To see the listing of the frëe services that I use, visit: http://www.onlinebizcoachingcompany.com/resources.htm.

8. Submit Your Article: If you've ever tried to manually submit your articles to article directories, you'll find it to be a time-consuming task. SubmitYourArticle.com automates this process by allowing you to submit up to four articles each month and then distributes the articles to hundreds of web sites, article directories and ezine publishers. I've just started using this service, and I'm already seeing results!

9. SalesLetter Generator: Need to create a quick one page website for a special program or product you're offering? I often need to do this, but need a bit of help in writing the content. Salesletter Generator asks you a series of questïons about what you're offering, and when you've answered the questïons, generates a one page salës letter in HTML that you can post immediately! It saves me lots of time and energy--much easier than trying to determine how to write this on my own!

10. Typepad: I've tried out several blogging software services, and Typepad is the one that I found to be both simple to use and powerful. You can set up as many blogs as you desire with a Pro account, and you can customize your blog in an infinite number of ways. You can also password-protect your blog and use it as a client-only portal to share info and files with your client base.

Marketing can be a chore, or it can be a creative process that ignites your business. See how these tools can help you turbocharge your marketing plan!

About The Author
Online Business Coach Donna Gunter helps self-employed professionals make more profït in less time online. To sign up for more FR-E-E tips like these and claim your FR-E-E ebook, TurboCharge Your Productivity: 50 + Tools To Help You Automate Your Business and Make More Profït in Less Time Online!, visit her site at http://www.OnlineBizCoachingCompany.com .

Tags: Marketing, Advertising, Online Marketing, Internet Marketing, Able Net Design

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Internet Promotion - Advantages And Disadvantages

The emergence of globalise trade, increase in foreign investment and cross-border transactions have put many small businesses under pressure to find innovative ways to continue to market their products and services. This is especially difficult given that they often operate on tight marketing budgets.

In the quest for cheap marketing alternatives, these small businesses continue to use conventional marketing tools such as newspaper, magazine, radio and television advertisements, unaware of the advantages that Internet Promotion offers. All too often, these entrepreneurs focus on the disadvantages of Internet Promotion and fail to adequately take advantage of the opportunities that it presents. Moreover, their preoccupation with conventional marketing strategies is driven by a misconception that these are cheaper than Internet Promotion.

To most small business entrepreneurs, marketing or promoting their products or services via the Internet can be a daunting task. However, with adequate information small businesses can benefit significantly from Internet Promotion while minimising the disadvantages that it presents. In fact, it may prove to be the marketing strategy that generates the highest return on investment.

The Advantages

Cost Effective and Enduring Marketing Strategies:
The Internet has become the information superhighway for the buying public. Most persons prefer the hassle free transactions that Internet shopping can offer. As a result, the Internet has become the most powerful selling tool. Internet Promotion offers cost effective ways for small businesses to enhance their product or service distribution networks. For example, the use of portals can help create new marketing channels and logistics, or provide better or faster product access for customers.

In comparison to other forms of marketing, Internet Promotion presents the advantage of reduced budget and storage costs, when compared with printing brochures, producing television or radio advertisements or managing a call centre. It presents a fast and cost effective option for penetrating new markets.

Market Penetration:
With millions of person using the Internet to search for products and services, small businesses can penetrate other markets at a fraction of the cost of traditional marketing methods.

Websites act as virtual storefronts, allowing businesses to stay open 24/7. Internet Promotion gives a business greater visibility, thereby creating more opportunities for increasing its customers at relatively low cost. Never before has it been easier for an upstart business to be able to reach out to literally millions of potential customers and to position themselves for success, without the need for costly infrastructure and overwhelming marketing costs. Thanks to the Internet, new businesses can become popular almost overnight.

Low Cost, Instant Communication:
Email makes business communications instant, whether the customer or business affiliate is across the street or across the globe. It makes it easier for customers to maintain contact and readily facilitates repeat purchasing. An effective online strategy can therefore turn a small web business into a virtual cost saver and income-generating machine. The net result is that the small business can gain significant competitive advantage in a given market.

Many online businesses have therefore resorted to the use of ezines, blogs, pop-up ads and other online marketing tools to let customers know about new products or services as well as provide information relevant to their respective industry. The benefits of this strategy are two fold. Marketers can effectively heighten brand awareness for relatively new products on the market whilst strengthening customer relationships, with shorter time frames.

Content is Timeless:
Internet Promotion also provides the advantage of being enduring. Whereas participation at a trade fair or conference loses sales impact, once it is over, and an advertisement in a newspaper or business magazine may quickly lose its sales generating value within a day or two or as soon as the next issue is released; Internet Promotion is often timeless. Apart from the dates and sometimes prices, much of your website content remains valid years after.

Real Time Statistics For Measuring Success of Promotion Campaign:
One of the most significant advantages of Internet Promotion is that its success is measurable. Marketers can use tools that provide real time statistics, on unique visitors, repeat visitors, click through rates (CTR) on advertisements, thereby allowing them to evaluate the effectiveness of a promotion campaign. This enables marketers to determine what works for their particular market and to make timely changes in their marketing strategies.

Time Saving:
Another important advantage of Internet Promotion is that it saves time since it generally does away with counselling on product uses and benefits, service information and sales administration. Visitors can access "frequently asked questions" to help themselves, and can buy online, without the involvement of staff. This saves time and money. So, whether 10 or 10,000 visitors visit the site, the increased cost is marginal whilst the savings can be immense.

But like any business approach, Internet Promotion is not without its risks and weaknesses.

Disadvantages

Difficulty in Attracting Customers:
Small business may not have the resources to pay for paid directory inclusion, pay per click inclusions and often have to rely solely on search engine optimisation or word of mouth to drive traffic to their sites. With millions of businesses selling the same product and services, competing with more established businesses can be frustrating and costly venture for small business.

On the other hand, larger companies can offer promotions, pay for directory inclusions, implement pay per click campaigns as well as employ the "who is who" in internet marketing to develop campaigns that generate traffic and leads.

Difficulty in Evaluating Legitimacy of Transaction:
Another notable disadvantage of doing promoting businesses online is that it may be difficult for the businesspersons and consumers to thoroughly evaluate the legitimacy of a transaction. Small businesses are particularly vulnerable to thieves using stolen credit cards and stolen information to do online transaction.

With Internet credit card and identity fraud on the rise, small businesses are forced to finance costly security measures to reduce their vulnerability to fraudulent transactions.

Salespersons and Customers are Isolated:
Another disadvantage of promotion via the Internet is that the customers and businesspersons are isolated. There is little personal contact between customer and salesperson prior to and after the sales is closed. Thus, the prospect for repeat sales may thus be diminished. Entrepreneurs are therefore compelled to adopt marketing strategies to drive online users back to their site.

From all indications, it appears that the advantages of Internet promotion, far exceed the disadvantages. With adequate knowledge, entrepreneur can benefit significantly from Internet promotion, especially small business owners.

More and more, the growth and outreach of the Internet's, its ease and accessibility for customers is becoming inevitable. Small business would therefore be well advised to start their web advertising function in order to improve their competitiveness online.

About the Author: Carla Lendor is an Internet Marketing and co-publisher of eXplosion! Visit Caricom Single Market Economy (CSME), Caribbean Vacations, Patant Consultants International.

Tags: Internet Marketing, internet-marketing, Marketing, Able Net Design

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Marketing Optimization 101 for Blogs

Truth be told, most blogs aren't really optimized for marketing effectiveness. Even more so, some blogs are absolute marketing machines, but they at the same time fail to fully capitalize on that fact by not being really optimized marketing-wise.

Blogs may be Web 2.0, but bloggers should not ignore some of the good old internet direct marketing tactics that have been working for marketers online almost for a decade or more.

Hëre are the absolute 101 basics you really shouldn't ignore ...

1. Don't Forget E-Mail Delivery

Bloggers are often abandoning or completely ignoring e-mail as a tool to deliver their content to their readers. As an RSS evangelist I certainly believe in using RSS to get your content to the world, but only as a supplement to e-mail delivery.

While RSS provides us with many unique benefits, it is yet to reach mainstream adoption. Until it does, marketers and publishers should not even consider abandoning e-mail delivery, or risk ignoring most of their potential readership.

If you're still wondering why you need e-mail, consider the potential you might be wasting without it. Someone visits your blog, likes the content and would like to be notified as new content of interest becomes available, and he does not know what RSS is or even care. If you fail to capture his e-mail address and consent at that exact moment, he might nevër again return to your site, either because he forgets about it or because dozens of other sites capture his interest even before the next day.

2. E-Zine Publishing Is Still A Must

Publishing a blog is not a replacement for an e-zine. If nothing else, publish a weekly or monthly e-zine of your top blog posts, available in a single easy-to-consume format.

Some simply do not have the time to watch your blog regularly and others will only want to receive a quick summary to get your best and most crucial content. Publishing an e-mail e-zine will do that for you, giving you the opportunïty to communicate with the widest possible long-term audience for your blog.

3. E-Mail And RSS Subscriptions

Providing e-mail (e-zine) and RSS subscriptions is important to the success of any blog. But neither of these will do you much good if your visitors don't actually see them and if you don't give them enough incentive to subscribe.

Foremost, display your e-mail e-zine and RSS subscription information at the top of your blog, instead of somewhere far down where no one will see them.

And second, use enticing copy to get visitors to subscribe. Briefly explain the benefits of subscribing, what kind of content they can expect to receive, and also do not forget about your privacy disclaimer, calming potential subscribers that you will nevër abuse their personal information.

4. Explain RSS

Most internet users still do not know what RSS is or how to use it, and consequently the RSS buttons on your blog mean absolutely nothing to them.

To overcome this problem, create a special RSS presentation page and link to it next to the RSS subscribe button. On that page explain:

- What RSS is
- How the visitor will benefit from using RSS
- Where they can get a frëe RSS aggregator (recommend one yourself!)
- How they can install it (provide step-by-step instructions)
- How they can subscribe to your RSS feeds
- Why they should subscribe to your own RSS feeds
- Then, on this same page, include the links to all of your RSS feeds.

5. Top Content

If you update your blog frequently, your less recent top content keeps being pushed down and down, where most of your blog readers will nevër bother to look for it.

Overcome this frequent blog problem by creating a list of your top posts, clearly displayed and available from each of your pages. Depending on the topic you cover, you might want to place these headlines as close to the top of your blog as possible, in order to quickly entice your new visitors to start reading the best of what you have to offer and then use this content to convert them to loyal readers and subscribers.

6. The Headline

The site or blog headline will tell your visitors what to expect from reading your blog and will answer their key question: "What's in it for me?"

Make sure that your blog headline gives this reason and a story inviting enough for your readers to keep reading.

7. Lead Your Visitors To Your MDA

MDA is the Most Desired Action you want your visitors to take on your site, ranging from a subscription to your e-zine to requesting more information about your services or ordering your product / getting more information about it.

Your blog will be of great help in this area, but only if you actually lead your visitors to this action. Putting this information in your menu simply is not enough.

Experiment putting some copy for your MDA directly below each blog post (on your permanent blog post archives pages) and also prominently in your left- or right-hand columns.

If you're providing multiple services or products, promote each of them next to the appropriate posts, based on post topics.

And yes, this is more important than having dozens of Google AdSense ads on your blog ... if you want to use your blog as part of your marketing mix.

8. Look Different

Blogs are usually not heavily designed and most of them look exactly the same. While light design is one of the positive sides of blogs, you should invest some effort in making your blog stand-out visually. Don't cram it with design, but still make sure it's different than every other blog in the market.

9. Use Your Own Domain

Having a subdomain.typepad.com type sub-domain might be the easiest choice, but don't forget that your domain name is your permanent online address and part of your online brand.

Consequently, invest a couple of dollars to get your own domain name, to enforce your brand, as well as making it easier for your readers to access your blog.

10. Don't Forget Your Keywords

What keywords do you want your content and blog to be found under in the search engines?

Don't forget to implement these keywords in the titles and body content of your blog posts. I'm not saying you should write your posts to please the search engines, but at least keep them in mind and use them when possible, without taking anything away from the actual content.

11. Interact With Your Readers

If you're blogging for business, don't forget about business oriented reader interaction.

Mainly, solicit questïons from your readers, pertaining to your field of expertise, and then respond to them via your blog. Post interesting client case studies. When you get a review, post it or link to it. And so on ...

12. Blog Specific Promotional Tactics 101

a] Intensively market your RSS feeds

b] Ping the search engines and directories after you update your blog, using a frëe service such as http://www.pingomatic.com.

13. Don't Forget About The Content

And of course, none of the above won't make any difference at all if you don't provide high-quality, interesting and frequent content.

These 13 points are of course only the most basic stuff, but enough to help you get on the marketing optimization train.

About The Author
Article by Rok Hrastnik. Find out immediately how you can power your online business with RSS and use it in all of your marketing. Request the frëe 28-page Business Case for RSS report, with easy-to-follow instructions, examples and advice on how to get the most out of RSS in the shortest possible time. Get the frëe download hëre: http://rssdiary.marketingstudies.net/case/index.html?src=sa20
Tags: blogs, Blog, Blogging, Marketing, Internet Marketing

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How To :: Effective Link Building through Link Baiting

There is a tactic out there embraced by bloggers but rarely used by typical websites. It is called Link Baiting.

In this article I explain what link baiting is and how everyone, not just bloggers, can use it to build quality links.

This is a topic that's been around for a while but I don't think a lot of people know what it is, or how to use it to their advantage.

I think the name "Link Baiting" could be considered a black hat technique which is why most people wouldn't consider it as a legitïmate organic tactic.

However link baiting is merely link building with a twist: Rather than hunting out links, you are bringing the links to you through unique and popular site content.

So how does Link Baiting work?

Link Baiting is just like fishing. You publish a new page on a topic (I'll cover those later) and set it free on the web. Hopefully others pick up on the content as fresh and interesting and link to it. The article is the bait, and the link is the catch.

A properly created page can capture huge links on its own with little to no effort from you.

For example, on another site, about a year ago, I wrote an article about the Florida Update. I spend the month or 2 after the initial update analyzing results and I then published my theory on what the update was.

That article has earned 88 links to date. And the best link, in my view, is a link from the ODP from the Google News category.

In fact my article appears in the top 10, and is linked to as a reference in many of the other top listings for a Google search for "Florida Update."

So what was so special about the article?

While I nevër intended for it to be link bait, it turns out it was a typical "hook" page. Performancing blog has a really good summary on link baiting which I will further explain here.

With link building there are essentially 5 types of "hooks" or pages built to encourage links. They are: News, Contrary, Attack, Resource and Humor.

A News hook is one where you report on industry news. But it's not just a rehashing of someone else's post. It should be unique – either a scoop that no one else has caught, or it could even be a summary of various viewpoints. A news hook could also be comprised of a story you have proved to be false.

Contrary hooks are when you contradict what someone else says. It should be someone prominent in the industry and it should be controversial.

For example, if I was to write an article that proclaimed that Danny Sullivan's latest theory was bunk, it would probably generate buzz. Especially if I could provide corroborating evidence backing up my assertion.

Recently Mike Grehan posted just such an article on Clickz in which he again pointed out that he doesn't believe in a Google Sandbox. He even refers to other posts in which the Sandbox has been beaten to death.

Soon after he posted this article (which, by the way was posted just one week ago) many other SEM's jumped on him purporting to have proof of the Sandbox.

And, if you use Yahoo's Site Explorer to look at who links to this article, you will see that Yahoo! Has already picked up on almost 80 links to this one article. I'd say that Mike has done a great job of link baiting!

Attack hooks take the contrary hooks a step further, by launching personal attacks on people taking the debunking of theories to the next level. The original post from SEOmoz was close to an attack hook, but after they edited it, it became less of an attack They reacted to the Mike Grehan article on the Sandbox with some haste and turned it personal. To their credït they did tone it down some, but it's pretty close to a flame. Who knows, maybe this article will be considered an attack on SEOmoz and will generate similar buzz.

A Resource hook is more of an informational page. It's one that aggregates a bunch of information and distills it for visitors.

In fact this site is much like that. We take a bunch of news, distill it to its most meaningful and then provide our interpretation of what it means. Then, others pick up on the article and either repost it, or at least link to it.

Finally is a Humour hook. With this link bait you post jokes, funny stories, weird or funny pictures that you've found or anything else that will warrant a review from others and hopefully a link.

There are tons of blogs devoted to this such as the Obscure Store & Reading Room and Small Town Misfit which scour the web for weird and funny stories and then display them, encouraging others to link to them.

And it must be working – Small Town Misfit has over 1,600 Yahoo! Links while Obscure Store has over 1,700.

So, if you were ever worried about the amount of link building you'd have to do to become an "authority", consider link baiting in your arsenal. It can be a very effective way of building links quickly and easily. Also, it's an effective way to build your reputation and brand online as more and more people learn about you through these links.

About The Author
Rob Sullivan is a SEO Consultant and Writer for Textlinkbrokers.com.

Tags: Linking, Link Building, Links

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Monitoring Search Engine Positions

Since search engines are the first stop for people on the Internet looking for goods or services, the position your website appears in search results is an important factor. If your URL shows up far down the results list, the chances of the consumer never finding you increase incrementally. Once you achieve a high search engine position, it is essential that you make sure you maintain the high ranking you have worked so hard to achieve.

This means you must come up with a strategy to monitor your search engines positions. This strategy is crucial to the success of any marketing campaign. Think of your search engine positions as your online portfolio. Would you let your stock portfolio be ruled by chance and market fluctuations, or would you keep close tabs on your stocks so you could buy and sell when the time is right? This is the way you must consider your search engines positions.

Be aware that at first, after you have launched your search engine campaign and done all the right things to increase your rankings, you will most likely see a continual upward climb. What you need to be on the lookout for is the moment that upward climb reaches a plateau. When this happens, your search engine position campaign moves into stage two, the monitoring and protecting stage.

In stage two, do not be concerned about the short-term fluctuations in your positions. These are similar to the subtle rising and falling of stocks in a portfolio. Short-term movement is an integral part of the whole process. It's the long-term changes that you must watch for and prepare to act on immediately.

Analyzing the long-term trends of search engines positions is imperative. The way in which search engines rank websites may change at the drop of hat. If you are unaware of these changes - many of which are subtle yet can be deadly to your ranking - your position may drop to the bottom of the list before you can get your bearings. To prevent this kind of precipitous drop, you must create a system to monitor your positions on a monthly basis. Devise a chart to keep tabs on your top ranking positions or your top pages, and make sure to watch "the market" closely.

Each search engine uses a formula to compute website rankings. When a search engine changes this formula in any way, it may raise or lower your ranking. Some search engines use a number of different formulas, rotating them so that a formula doesn't become overused or outdated. Depending on which formula is being applied, your search engine position may suddenly drop or rise in rank significantly. Therefore, you must check your positions frequently in order to catch when a search engine changes formulas and what effect it has on your positions.

You must also deal with your competition - a crucial factor you must always be vigilant about. Your competitor's position may suddenly rise, automatically lowering your position. Or their position may drop, pushing your position higher. Each month, expect position changes due to the continual changes that are occurring in your competitor's position, and be prepared to adjust your marketing strategy to compensate for decreased rankings. Monitoring these fluctuations will also give you vital information about how to improve your website to increase your position in search results.

Of course, you must discern what the most popular search engines are in order for your monitoring efforts to be effective. Right now, there are ten popular search engines that direct most of Internet traffic to your sites. The challenge you face is that these top ten may change from month to month.

This means that your must not only monitor your search engine positions, but you must also keep track of the ranking popularity of the search engines you are monitoring. Find out which search engines people use most frequently every month and be sure to live in the present! People are fickle about their favorite search engines, and it takes constant vigilance to follow their dalliances. The search engines they loved when you first launched your campaign may be old news in the next few months. You must adjust your list of engines according to the whims of the Internet users. Check out http://www.searchenginewatch.com for a current list of website favorites.

Another factor to monitor carefully is a sudden drop of your positions in all search engines. This is not the same as monthly fluctuations - this is a neon red warning sign! It could mean a number of different things.

It all your search engine positions have plummeted, it may indicate that search engines spiders - those sneaky programs that seek out your site and rank their positions - have found some type of problem with your website. If you have recently changed the code, for instance, the spider may become utterly confused and consequently drop your positions disastrously. If a spider creeps up on your website when it is down for adjustments or changes, you may actually disappear from a search engine index entirely. Or a search engine may drastically change its formula, and suddenly all of your website come up as irrelevant. If that search engine is a current favorite, it may create a domino effect, causing all of your position to drop in all search engines.

Some search engines rely on the results from other search engines, and it is vital that you know which engines these are and keep track of all the engines they influence. The biggest problem here is that search engines will sometimes change affiliations, and this can create a major shift in the geography of the Internet. For example, recently Yahoo decided to display only results gleaned from Google. So you must not only monitor your own positions, but you must keep abreast of seismic shifts in the landscape of the Internet as a whole.

Finally, pay attention to your keywords. Keywords are the foundation bricks of the entire search engine system, and they demand individual scrutiny in your monitoring efforts. If you have found that a number of your positions have plummeted, it may mean that a page of your website has become invisible or inaccessible to search engine spiders. Or the competition for that particular keyword or phrase has recently rocketed into outer space. In either case, you must act quickly and efficiently to regain lost ground.

Your search engine marketing campaign is an investment. If costs you time and money on a continual basis. Protect this investment as diligently as you would your financial portfolio. In the same way, track your positions from an objective perspective, and monitor your positions on a regular basis. Make sure your time and effort reap rewards by keeping your eye on the big picture - your long-term marketing campaign.

About the Author: Get The Best Business Ideas And Opportunities That Earn Money. http://www.money-earner.com | http://hermandias.blogspot.com
Tags: SEO, Search Engine Optimization, SEM, Internet Marketing, internet-marketing, Able Net Design

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Don't Waste Linking Opportunities By Misusing Link Exchanges

Only a couple of years ago the 'Link Exchange' was quite new and an excellent place for savvy webmasters to exchange quality links with those who were like-minded. Many Link Exchanges, mostly based on the original few, have sprung up promising an unending stream of reciprocal links with as many sites as you dare dream. There's no problem with this however, they must be used correctly to be of much benefit.

Firstly, it's no great secret that the majority, if not all, who practice reciprocal linking do so in order to improve their PR (Google Page Rank), which in turn, can have a definite effect on one's rankings in the SERPs (Search Engine Results Pages). The actual degree of this effect is anyone's guess as Google have always been extremely secretive about anything regarding the algorithms or components, which decide the SE ranking of any given website (or page for that matter).

PR alone will not do it for you, but I have seen too much evidence that it does definitely help your rankings when you have a 'good' PR provided that the links pointing to your site are from related websites (i.e. sites with similar content whose visitors would be interested in your site). An incoming link is seen as a recommendation or 'vote of confidence' from a website, so the higher the PR of the PAGE the link is from (not just the Home or Index page), the more weight the 'recommendation' from that website carries. So, the upshot is, PR is the reason, result and purpose behind webmasters spending so much time, money and resources building reciprocal and/or incoming links.

To make your efforts and costs more efficient, you need to ensure that you use the Link Exchanges correctly. When you don't, you waste so much time (and that of those you request links from) and you also blow your chance for a good, high PR link a little later down the track.

Most webmasters, when they first list with an Exchange, generally have either a low PR or none at all. Many then proceed to request links from as many sites as their membership allows. Sadly, far too many of them request links from websites, which are not related in the slightest way however, that's not why we're here today. I'd be "flogging a dead horse" if I took up that particular issue (again!). Simply, it seems to me there are still millions out there who, for some reason, think a link from a Lung Cancer website will assist their Poker/Gambling site in the SERPs or a link from a Diet website will help their Real Estate site! I can't understand the mentality...

But I digress (as is one of my faults), back to the issue at hand. Obviously, when requesting links from other sites, you need to take account of the PR issue, as it stands at that time. If you have no PR or a PR1, there is not much chance of being 'granted' a reciprocal link from a PR5 site or page. The problem is, if you request such a link while you're still in the 'low PR' bracket, that site will forever be listed as "requested but rejected", you don't get a second chance once your PR improves. So, six months later, when you have a PR4 (through much sensible and hard work), you can't ask again, the chance is gone.

When you are a PR1 or 2, only request links from sites with PR1, PR2 and maybe some PR3 pages. Don't waste you chance by trying to get high PR sites to link to you while you offer no benefit to them. What they are effectively doing by linking to sites that are much lower than themselves, is giving away some of their "PR Power" to you and getting nothing in return (actually a negative effect) from you.

By the same token, having said this, it's wise when you receive requests from sites that have a PR lower than yours that you don't ALWAYS disregard them. Take a look at the website, consider their Alexa traffic ranking, a good amount of traffic is an indication that the site owner is getting hits. Even if it's via Traffic Exchanges, it proves at least that they're serious about BUILDING their website to be a worthwhile resource and this, to me at least, means PR will come and when it does, you will already have your link from them. It's basically a 'term investment'.

Have a look at their Link pages and see if they are linking sensibly or stupidly. If they're using a 'Directory program', my advice is to give them a miss. They can't possibly be only linking with related content if they have a huge list of different website categories, can they? Simply, take into consideration the entire look and feel of the site. It doesn't take long and you'll be surprised how easily and accurately you'll be able to predict which ones will end up with higher PRs in the next Google 'update', from which you will benefit. It's also worth considering that if a website is banned, those sites that link reciprocally can be affected negatively by 'association'. Yes, it's true!

As with everything else, building a website is a long, continual and time-consuming endeavour, which happens slowly (contrary to what some SEO gurus or 'experts' promise). There are no short cuts, in fact, the Search Engines are now very aware of all the so-called 'tricks' and as far as linking is concerned, a large jump in the amount of incoming links over a short period, especially multiple links from higher PR sites could bring your site under suspicion of using 'unnatural' techniques, such as purchasing high PR links etc, which could get you banned but at best, certainly won't help your cause.

Patience is the key to achieving your website goals and if you don't have it, and are tempted to try the 'short-cuts' or go mad trying to collect as many links as possible from all and sundry, you'll end up much further behind, rather than progress with any great speed. It's true that your PR will increase with links from 'unrelated' sites but these unrelated links can only hurt your chances in the SERPs. Google themselves explain this in their info pages.

Always remember what the ORIGINAL purpose for linking was and why it was practiced and why incoming links were, and still are, valued by the Search Engines. A link from a related site is a 'vote of confidence' that they feel their visitors will benefit from your content and hence, evidence that your website is considered to be of value in a specific category. How can a recommendation from a totally unrelated website carry any weight at all? Of course, it can't and where these types of links exist, it smacks of 'linking to boost PR' without any thought given to the value of the website to the visitors (who are the Search Engine's customers).

This is why linking correctly is so important, even though the motivations have been perverted over recent years into a 'free for all' of link requests from unrelated sites, which frankly, are almost as annoying as spam to me.

About the Author
Stephen Brennan is the Executive Editor of The OnlinePlus Group and Author of the popular title The Affiliate Guide Book. The Group includes a versatile array of Internet products and information services including Buy Viagra Online-Plus.

Tags: Advertising, Marketing, Links, Linking, Link Building, Search Engine Optimization, Internet Marketing, Able Net Design

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What Is Niche Marketing and Can it Help Me?

Niche marketing is finding small, unused areas of the market that occupy a special area of demand. A small corner of the world that huge corporations have no interest in. These little segment of the market can have a big impact on the niche marketer. You won't have to worry about the big conglomerates trying to squeeze you out because the customer base won't be big enough for them to even care about. They want to attract large crowds and make huge sales off one giant website.

Try to set up a website selling computers. Could you ever compete with Dell and Gateway? No! They have an advertising budget that is bigger than your annual income. There is no way to touch that market.

How about a website selling craft items. Do you think you could compete in that field? Probably. There aren't any big corporations fighting for your customers. Would you be able to make a lot of money selling craft items? Some money but no where near as much as if you sold computers. The difference is you would actually be able to attract customers to a craft site. and since there isn't a lot of competition in this field, you will be able to keep your customers for years to come.

How much could you expect to make from this type of site? Some where around $50 - $100 a month. Nice but not great.

The trick with niche marketing is to set up one niche site after another. Build a small but loyal customer base for each site. If you were to make $100 off one site. Think about the potential of having 10 sites.

Ten little websites each bringing in around $100 each month. Not bad. Now build another site and another one and another one...

Fifty little websites each bringing in around $100 each month. Hmm... This is looking pretty good.

Is niche marketing really needed in a world full of websites competing for income? Those who know how the system works will answer "YES INDEED", because niche marketing is the only system capable of filling up a gaping hole in the market by catering to the unsatisfied needs of a smaller group of customers. Needs that virtually go unnoticed by the big leagues. Through niche marketing, you will be able to gain a foothold in the market by being a needle in a haystack. Small and inconspicuous websites that attract small groups of people that need exactly what you have to offer.

There are an endless supply of tiny markets out there that the big companies with their big budgets are never even going to consider. This is where you want to set your goals. Little by little you could build a gigantic internet empire and just sit back an watch the money roll in.

But how are you going to find the time to research and build all these little websites? This is where you are in luck.

2006 seem to have become the year of niche websites. You can buy already made websites that you just upload to your server and start selling the products. There are many membership sites that you can join for $50 to $70 each month. For your membership price you will usually receive 3 new niche websites each month. Some of these sites have content and graphics only and you have to create the layout. Some of these offer plug and play websites that are set to use as is.

You will also see many websites that are offering individual niche websites that you can buy one at a time. Buy what you want when you are ready for another site. These pre-built websites are selling on an average for $15. Money well spent considering you are saving yourself a month or more in the time it would take for you to build one of these sites.

All of these types of ready to go sites that you can buy are sold in small quantities. You can find sites that will only sell 100 of any given niche. I have seen this limit go as high as 750. These limits are set so you will not have to worry about too much duplicate content out there. You wouldn't want to buy a website that 10,000 other people are buying in the same month. Then your little niche would suddenly be a big competition. 100 - 200 of any niche website is a good quantity. You can be pretty sure no one will run into two of the same websites when you consider the billions of websites out there.

The people who build these ready to go niche market websites do all the work for you. You don't have to find the small, unique markets. You don't have to create the content. You usually don't even have to find the products to sell. These niche site creators have done all the work for you. You just change a few codes here and there so you will be getting the credit for the affiliate sales and AdSense ads and you are in business.

The greatest thing about niche marketing is you don't need a separate domain name for each website. You can have one general domain name and add sub-domains for all your sites. You are never going to find a cheaper way to break into the internet income market.

Start your niche empire today.

About the Author: Margaret Albright is the webmaster and editor for the website Know It All Affiliates, http://www.knowitallaffiliates.com/niche.htm Teaching you, step by step, how to make your internet empire.

Tags: Marketing, Internet Marketing, internet-marketing, Able Net Design

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Website Submission - A SEO Specialist Shares His Secrets

Many of you have heard of submitting your website, but what does this really mean? What places should you really submit your website? What about submitting to thousands of search engines and directories through some website promotion service?

What Pages To Submit:

At the minimum, you should submit your home page. Many search engines will promise to find and crawl the rest of your website automatically (in their own good time). But if they don't discourage you from doing so, I would submit several of the important pages in your site. For example, a site map is definitely something I would want to submit, since it should have direct links to the rest of your website.

Also, if I get another webmaster to link to my website, I like to submit that page as well. I want the search engines to recognize that this resource has changed - it has a link to my website and I want the credït for it.

What To Prepare:

For the search engines, I would make sure that the website is properly optimized. At a minimum, I would do double chëck the meta-tags to ensure that the title, meta-description and meta-keywords properly describe the web pages and have some of my desired keywords in it. I would also run a website validator on the pages I intend on submitting - to keep the search engine spiders from choking on my website. For more information on optimizing a website for the search engines, go to http://website-optimization-2.blogspot.com.

For the directories, I would normally prepare some commonly requested information. This really helps to speed up the process. I normally use a generic text editor like Microsoft Notepad and save the following data before I go and submit to the different search engines and directories. This enables me to use copy and paste.

This should have:

• Your email
  
• Your website url
  
• A good title for your website
  
• A description for the website

Since Yahoo will allow you to submit a list of URLS that are in a text document (or an RSS feed) I would encourage you to prepare one to help them out. These should be at the root directory of your website and be updated whenever there is a change to your pages. That way you can just submit the location of the RSS feed or the text file and let Yahoo use that to find the rest of your pages. It is a nice time saver. Personally, I like using an automated RSS feed since Yahoo can use it to determine when the last changes occurred and decide what pages to re-crawl first.

(If you don't know what RSS is, hëre is a great article on it: http://feedvalidator.org/docs/rss2.html.)

Google uses a similar technology to help it find all of your web pages. It is called a "Google Site Map". That is the subject of another article. I wrote one that has a lot more info on the Google Site Maps, for when you are ready to build one. Google also has a special way to submit these. Just follow their instructions. If this is too complicated, contact a webmaster or a SEO specialist who is familiar with this feature.

Where To Submit:

I would recommend submitting your home page to the major search engines individually, at least initially. However, there are several services that do groups of them for you - and is a big time saver for the rest of your site. The following is one of my favorites: FreeWebSubmission.com. I have always deselected Google, though, since I submit to them manually through the Google website. I submit my web pages to the following search engines manually (without a special tool) just to ensure that it is done.

• Submit to Google

• Submit to Yahoo

• Submit to MSN

You will need a Yahoo account to submit to the Yahoo search engine. And don't fret if you don't see immediate results. Your site should normally exist in MSN within about 6 weeks, in Yahoo in 8-12 weeks, and in Google within about 3 months. (You will not likely get much search results from Google for the first year though - but hold out and keep working on the other tricks. In the long run, Google will normally give you about 60 - 70% of the search engine traffïc if you follow these methods.)

Also, if you have the Alexa toolbar installed, navigate to your website and clïck on the "info" button on the toolbar. Then you will have to fill in information about your website. Once this is registered, you will start seeing how your website's Alexa rating looks. There have been some rumors that Google considers the Alexa description in its searches - so make sure it is relevant to your website as a whole and has at least one of your keywords.

You should also submit your website to DMOZ. This is a massive directory that is republished in several other websites. It is managed by humans, and is therefore considered to be of special relevance by other search engines. I strongly recommend reading all their rules before submitting - and follow them closely. Make sure that you try to get listed in only one category - the most relevant one for your business. It can take a month or two to get listed, but it really helps with your backlinks and overall relevancy as a website.

After DMOZ, hëre are the most important list of directories to be listed in.

• Yahoo Directory website submission ($299 annual fee)

• Business.com website submission ($199 annual fee)

• Microsoft Bcentral Directory website submission ($49 annual fee)

• Best of Web website submission ($40 annual fee)

• GoGuides.org website submission ($40 lifetïme fee)

• Gimpsy.com website submission ($40 lifetïme fee)

• JoeAnt website submission ($40 lifetïme fee)

• Tygo website submission ($40 lifetïme fee)

• Skaffe.com website submission ($40 lifetïme fee)

• WowDirectory.com website submission ($25 lifetïme fee)

If you haven't used directories before - try browsing these before you fill out the förm to submit your site. They are organized by category. You need to find the most relevant category to put your website before you start to fill out the förm for each of these. Have a pen and paper as you browse - and write down directory paths of where you want to be.

Being in some directories just adds some good backlinks. (When another webmaster links to your website, this is considered a backlink.) Others, like Yahoo and DMOZ, tend to get some special relevance to certain search engines. After you get familiar with these well-known directories, look for niche directories that are specific to the type of business your website is about.

There are specialized directories that focus on a particular category of links. These can be valuable - you will just have to do a bit of searching to find them. These may be considered as part of your overall strategy.

Being listed in a search engine doesn't guarantëe that you will have a good ranking - this is just the first step - letting them know that you exist.

If You See An Offer To Get Listed In Hundreds Of Directories And Websites Automatically - Beware! Many of these will list you in hundreds of FFA (free for all) sites. These sites are considered SP@M by search engines and I would strongly encourage you to avoid them. Did I mention to avoid these? Chëck out what Google has to say about these. They may get you quick backlinks, but they are from the "wrong" type of site. These are just a list of sites - and they stay there temporarily. Only the latest 100 submitted or so are displayed there and you need to be resubmitted regularly to stay there. Few humans use this - it is just a linking game to trick the search engines about your popularity (and search engines don't like it). Don't bother.

To Wrap It Up:

Get backlinks - but avoid FFA sites. There are some important directories, but being listed in "Thousands Of Websites And Directories" is likely a promotional trick to get you listed in FFA sites. The most important backlinks are from web pages with content related to your website and those that your customers visit. If it isn't likely to draw your customers, it may not be very important for your website traffïc.

About The Author
Robert Fuess is a veteran website designer who specializes in making dynamic search engine optimized websites. SpiderwebLogic.com | SchoolAndTeacher.com

Tags: SEO, Search Engine Optimization, SEM, Marketing, Internet Marketing, Able Net Design

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