Able Net Design Diaries: Tools of the Trade

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Wednesday, November 16, 2005

Tools of the Trade

I was searching around a reading notes that i have taken over the years about seo and thought maybe some of the tools that are used by me and many other seo companies may come in handy.

1. How old is the site? Sandbox = time
Use http://www.archive.org - Wayback Machine to see older versions of a web site.
Another site age tool: http://www.123promotion.co.uk/tools/age-of-website.asp

2. Is your site a resource?

Sites with content usually rank high.
Spider simulator tool to see how much content is on the site/pages
http://www.gritechnologies.com/tools/spider.go

3. Does the site have unique content?
Subscribe to copyscape.com and it will send you urls of duplicate content to the site you’re monitoring

Swiss army knife of seo tools: http://www.faganfinder.com/urlinfo/

4. Change up anchor text

Google
allinachor:keyword phrase
make sure you don’t use the same anchor text

http://www.webconfs.com/anchor-text-analysis.php

5. What are the related phrases?
http://www.kwmap.net

6. What does the backlink neighborhood look like?

Aaron Wall’s hub finder
http://www.linkhounds.com/hub-finder/hubfinder.php

7. What are the current your rankings?
http://www.digitalpoint.com/tools/keywords/
(need google and yahoo api)

Domain server tools

Check Domain Name ownership - http://www.whois.sc/yourdomainhere.com
check to see if a domain or ip is in any spam http://www.databasesdnsstuff.com

Checks for different class c blocks http://www.ip-report.com

Competitive information
www.googspy.com - what types of adwords terms are being bid on, top competitors by industry

Extension for firefox masks your indenty http://extensionroom.mozdev.org/more-info/switchproxy

Check backlinks
www.webuldpages.com/tools/ tool #5

Check past 1000 links http://www.linkhounds.com/link-harvester/

Keyword information
http://labs.google.com/sets - find related terms

Ontology tool http://www.gorank.com/seotools

Header and page level info

Lets you know server response http://www.webrankinfo.com/english/tools/server-header.php

Spidering and indexability
xenu link slueth - checks for broken links also good to make site maps

That will be all for now.

Tags: SEO, Search, Marketing, Advertising

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