What are doorway pages?

Online marketers often create "bridge" pages or "doorway" pages for search engines. Doorway pages are created to do well on certain search phrases which in turn will increase search engine ranking.

There are three destinct ways in which doorway pages are delivered.

Low Tech Delivery - which basically means that the pages has been created and submitted to the search engine. They are typically built for one keyword or phrase but doesn't really offer any great information for the visitor.

Agent Delivery - This is a doorway page that only the search engine sees. The advantage of this is that you can send the search engine to your keyword rich page but send your visitors to your actual content page.

IP Delivery / Page Cloaking - Last but not least, instead of delivering by agent name, you can also deliver pages to the search engines by IP address, assuming you've compiled a list of them and maintain it.

We are creating doorway pages for many of our clients. It is just part of search engine optimisation these days.

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