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Wednesday, June 08, 2005

Choose the right keywords

If you target the wrong keywords all your efforts will be in vain. Choose the right keywords, and you'll see traffic skyrocket. I suggest you think long and hard about what keywords would be used to find you.

Since the internet has grown so much you hardly want to target a single word. It is suggested in many search engine optimisation texts to PAIR your keywords with something more generic. For instance "perth web design" will be fair easier to promote then "web design".

Using our online marketing plan and processes that we have developed over the years we work with clients to find keywords that when paired with more generic keywords can produce fantastic results. I often find it amazing when i find clients that have keywords like "weddings, broome, perth" when effectivly they should have something like "broome weddings, perth weddings".

Number 1 rule: Always PAIR your keywords with a keywords that is more descriptive.

This is just the beginning ill post more on the subject later on. Remember tell your friends about us.


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